As the US government appears more and more determined to isolate and target the online gambling industry, the British government is embracing the industry, with online gambling advertisements soon to be allowed on British television.
Online casinos, poker rooms and sportsbook will soon be able to fully market their products to the British mainstream population through commercial TV next year when the Gambling Act comes fully into force.
The UK Advertising Standards Authority will police the new ads to ensure they comply with guidelines and restrictions on content. Under the new rules, online gambling companies will be prevented from showing behavior which can be assessed as ‘socially.
irresponsible’. The new ads must not be targeted at children or vulnerable risk groups and the ads must not be linked to “seduction, sexual success or enhanced attractiveness”.
The exact nature of the regulations are still being drafted by the Committee of Advertising Practice.
There are many who feel the US government would be better served by focusing its attention on regulating the online gambling industry in the way the British government is attempting to do, rather than marginalize the industry and patronize their own citizens by purporting to tell people they cannot gamble with their own money.
Ed note: The Golden Palace Casino ads on TV are sure to be entertaining….!